ACARA Jobs
Senior Paid Media Specialist
Apply- ID: 554684
- Posted: 10/16/2025
- Location: Buffalo, NY
- Category: Pro - Professional
- Job Type: Direct Placement
- Duration: Direct Placement
Description
The Senior Paid Media Specialist will play a critical role in scaling the organizations digital advertising efforts across paid channels like Meta, Google, TikTok, Snapchat, Pinterest, Reddit, OTT/CTV, and more. You'll work closely with our Growth and Creative teams while owning strategy and execution for a number of paid channels; managing 6- to 7-figure monthly budgets while driving new customer acquisition. This role blends creative intuition with analytical rigor. You'll thrive if you can interpret numbers as easily as you can spot a winning hook.
Key Responsibilities:
Paid Media Strategy & Execution
○ Develop, execute, and scale full-funnel paid media strategies across Meta, Google, TikTok, and other paid channels to achieve growth and efficiency targets.
○ Own campaign setup, budgeting, audience segmentation, and optimization to drive ROAS, CPA, and LTV performance.
○ Continuously test creative, messaging, and landing page variations to improve conversion and engagement rates.
○ Manage daily/weekly/monthly budgets; assist with forecasting, etc.
Creative Collaboration
○ Partner with the creative team to provide insights based on ad performance data; helping shape ad angles, hooks, and messaging frameworks that convert.
○ Provide structured creative briefs rooted in performance learnings (e.g., winning formats, CTR trends, thumb-stop ratios).
○ Source and share creatives, angles, and trends to drive ideation.
Paid Media Strategy & Execution
○ Develop, execute, and scale full-funnel paid media strategies across Meta, Google, TikTok, and other paid channels to achieve growth and efficiency targets.
○ Own campaign setup, budgeting, audience segmentation, and optimization to drive ROAS, CPA, and LTV performance.
○ Continuously test creative, messaging, and landing page variations to improve conversion and engagement rates.
○ Manage daily/weekly/monthly budgets; assist with forecasting, etc.
Creative Collaboration
○ Partner with the creative team to provide insights based on ad performance data; helping shape ad angles, hooks, and messaging frameworks that convert.
○ Provide structured creative briefs rooted in performance learnings (e.g., winning formats, CTR trends, thumb-stop ratios).
○ Source and share creatives, angles, and trends to drive ideation.
Data & Reporting
○ Conduct deep-dive analyses to identify trends, performance drivers, and optimization opportunities.
○ Monitor campaign performance in real time and compile weekly reports on key metrics (CTR, CPM, CPC, CPA/CAC, ROAS).
○ Identify insights and trends to recommend optimizations and new opportunities.
○ Translate performance insights into actionable strategies for both creative and product marketing teams.
○ Manage attribution, conversion tracking, and data integrity across Meta Pixel, GA4, and other analytics platforms.
Collaboration & Learning
○ Work cross-functionally with Creative, Web/eCommerce, Operations, and other internal and external teams to align paid strategy with larger business objectives.
○ Stay current on emerging trends, platform updates, and algorithm changes across paid social and search.
○ Mentor junior media buyers and assist in building scalable systems for campaign management and reporting.
○ Conduct deep-dive analyses to identify trends, performance drivers, and optimization opportunities.
○ Monitor campaign performance in real time and compile weekly reports on key metrics (CTR, CPM, CPC, CPA/CAC, ROAS).
○ Identify insights and trends to recommend optimizations and new opportunities.
○ Translate performance insights into actionable strategies for both creative and product marketing teams.
○ Manage attribution, conversion tracking, and data integrity across Meta Pixel, GA4, and other analytics platforms.
Collaboration & Learning
○ Work cross-functionally with Creative, Web/eCommerce, Operations, and other internal and external teams to align paid strategy with larger business objectives.
○ Stay current on emerging trends, platform updates, and algorithm changes across paid social and search.
○ Mentor junior media buyers and assist in building scalable systems for campaign management and reporting.
Target Salary: $ 80-110k
Job Requirements
Required Skills / Qualifications:
● 3 years experience in paid media preferably in DTC eCommerce or CPG
Preferred Skills / Qualifications:
● Familiarity with Meta Ads Manager and Google Ads (experience in TikTok, etc. a plus)
● Proven track record of profitably managing and scaling ad accounts with $100K+ monthly spend.
● Expert knowledge of Meta Ads Manager and Google Ads; strong familiarity with TikTok Ads and YouTube a plus.
● Proficiency with GA4, Meta Pixel, and attribution tools (e.g., Triple Whale, Northbeam, or similar).
● Deep understanding of creative testing, audience strategy, and full-funnel campaign architecture.
● Advanced Excel / Google Sheets skills; comfortable analyzing CAC, LTV, and contribution margin.
● Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
● Passion for natural products, sustainability, and mission-driven brands is a plus.
● Proven track record of profitably managing and scaling ad accounts with $100K+ monthly spend.
● Expert knowledge of Meta Ads Manager and Google Ads; strong familiarity with TikTok Ads and YouTube a plus.
● Proficiency with GA4, Meta Pixel, and attribution tools (e.g., Triple Whale, Northbeam, or similar).
● Deep understanding of creative testing, audience strategy, and full-funnel campaign architecture.
● Advanced Excel / Google Sheets skills; comfortable analyzing CAC, LTV, and contribution margin.
● Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
● Passion for natural products, sustainability, and mission-driven brands is a plus.
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.