ACARA Jobs

 Head of E-commerce 

Location: Vancouver Reports to: CEO 

About the Role 

We are looking for an experienced and strategic Head of E-commerce to lead the next phase of our online growth and own the E-commerce P&L. This role will oversee the evolution of our digital commerce ecosystem - expanding our product range, enhancing customer experience, and testing a managed marketplace model to complement our core brands offering. 

You'll own the growth and profitability of the e-commerce business unit, leading the e-commerce and performance marketing function, and working cross-functionally across category management, supply chain, platform & engineering, customer success, sales and brand marketing, to build a high-performing e-commerce platform that rapidly grows our e-commerce business and builds our brand net in focus markets. 

Key Responsibilities 

E-Commerce Strategy & Growth 

● Own the E-commerce P&L and be responsible for the execution and performance of the E-commerce Business Unit strategy 

● Identify new commercial opportunities/product categories as we aggressively expand and improve both the brand categories and range, and test, validate and expand the managed marketplace offering and other evolutionary initiatives. 

● Define and execute the e-commerce roadmap and initiatives that improve and simplify the customer journey, while adding customer value. 

● Develop and maintain a clear and robust analytics and reporting infrastructure to enable data-driven insights and optimize e-commerce performance. 

Performance marketing and digital acquisition efforts 

● Managing the performance marketing team, strategy and spend across paid search, paid social, various AI platforms, and retargeting to drive efficient traffic and conversion growth. 

● Plan and execute the strategy for pricing, merchandising, and promotional planning to achieve the business objectives 

● Establish KPIs and performance metrics and provide routine trading reporting 

Managed Marketplace Development & Vendor Management 

● Oversee the end-to-end managed marketplace model, from working with Category Management on vendor identification and onboarding, to working with Supply Chain on fulfillment and service standards. 

● Develop policies, commercial terms, and operational workflows for managed marketplace vendors 

● Partner with engineering, operations and supply chain teams to ensure marketplace integration into the existing tech stack and logistics infrastructure. 

Customer Experience & Digital Operations 

● Champion onbrand customer experience across web and mobile, ensuring alignment with brand standards and conversion best practices. 

● Oversee merchandising, UX optimization, personalization, and content strategies that drive engagement and sales. 

● Oversee the E-commerce CRM and optimize acquisition, retention, and loyalty. 

Team Leadership & Collaboration 

● Build and mentor a high-performing e-commerce team 

● Collaborate closely with senior business leaders to achieve the e-commerce business unit growth whilst achieving the overall business objectives 

● Represent the digital channel in executive planning and budgeting cycles.